Entering only it’s second year, City TV has already become a ‘must’ if you are serious about targeting overnight visitors to Bath. But why has it been such a successful launch? Simple, City TV has filled a gap in the market. City TV is the first form of local media to specifically target visitors. This information pack will tell you why City TV has captured the imagination of hotels, key tourist businesses and visitors alike...

Download our full colour media pack here (3.7mb)

Providing Valuable

Information When visitors arrive they want to explore. They don’t have much time and need to make decisions about what they are going to do to maximise the enjoyment of their stay. City TV gives them relevant and very valuable information, including suggestions of the best places to visit, eat and shop. This, in turn, enables visitors to make informed decisions and choices about what they do and where they spend their money during their stay.

Targeting a Specific Audience

City TV is dedicated to visitors - making it totally relevant to them, ensuring it is of key interest and attracting them to watch the channel. As our research shows (see page 5) visitors watch City TV an average of 3 times during their stay.

Capturing Guests on Arrival

City TV captures guests the minute they enter their accommodation. Visitors put their suitcase on the bed, turn on the TV and there is the information they need about their stay. It couldn’t be more simple. City TV is immediate and provides information in a time efficient way. Our research shows that every visitor introduced to City TV at the point of reception watches the channel.

Promoting the City

Here at City TV we are totally committed to promoting Bath. We are proud to assist in making our beautiful city an easy and informative place to visit - encouraging repeat visits and supporting tourism.

Generating Response

We have already generated tangible response and are pleased to deliver a profitable return for your budgetary spend. So, if you would like to guide visitors to your business and be presented alongside key information as part of City TV’s initial welcome to Bath, contact us now...

Download our full colour media pack here (3.7mb)